Still, unlike adidas and Nike, Fila never became a megabrand the Disruptor was lost to history, only surfacing occasionally in the wasteland of Etsy listings.Īnd then, something happened. Tupac was a fan of the Grant Hill shoe, Fila’s relatively unmemorable attempt to work with NBA player Grant Hill – like Nike had done with Michael Jordan. By the 90s, it was moderately popular for its tracksuits (as worn by a baby-faced Chloë Sevigny) and its trainers. Founded in Northern Italy in 1911 and focused mostly on underwear, Fila moved into sportswear in the 1970s.
The original Fila Disruptor – which is pretty much exactly like the Disruptor II – was released in 1996, into a world where Bill Clinton was President, Tamagotchis were a must-have, and the Spice Girls were promoting their debut album. While the Disruptor II’s huge popularity came out of nowhere, there’s more to its history than might first be assumed. Lawrence Schlossman, brand director at Grailed, agreed, calling them both “offensive” and “a crime against good taste everywhere”.ĭespite the derision, they are the go-to ugly sneaker for Gen-Z girls, seemingly more ubiquitous than previous adolescent favourites like Converse Chuck Taylors or even the trusty slip-on Vans. You would be better off barefoot,” came the damning verdict from writer, fashion consultant, and resident Cool Guy at NY Magazine’s The Strategist, Chris Black, barely 15 minutes after I’d hit send on an email asking his opinion on the shoes. “They are an ugly blemish on our beautiful world. And two, because they’ve replaced the Nike Roshe Runs as the world’s most-memed shoe – most of which revolve around the fact they make your feet look enormous and are considered incredibly bad taste by anyone who thinks they know better. One, because they’ve been worn by approximately every teenage girl in Britain, as well as some of their boyfriends.
Love them or hate them (there is no middle ground when it comes to the Disruptors) they have proved impossible to ignore over the last 18 months. You know it, even if the name doesn’t ring any bells: those chunky trainers with the zig-zag platform sole and F logo on the tongue, which look kind of like Britney’s Skechers had a baby with a pair of Baby Spice’s Buffalos. The Fila Disruptor II is a divisive shoe.
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